Press Release

For Immediate Release

Memory Expert Debunks Myths for Elder Planning Professionals

(Niagara Falls, ON) “Doing crosswords and other mental gymnastics does not help improve the short term memory of elder Canadians.” so says noted memory expert Dr. Bill E. Beckwith of Naples, Florida.

Dr. Beckwith was the keynote speaker at the inaugural, annual “Elder Planning Issues Conference” held from October 15 to the 17, 2006 in Niagara Falls. Beckwith also reminded the delegates from across Canada and as far away as Taiwan, “You will never remember what you didn’t see or hear in the first place.” Many so-called memory problems are actually vision or hearing impairments. He took delegates on an intriguing tour of the brain and memory to help them help their clients and patients “age successfully”. His book, “Managing Your Memory – Practical Solutions for Forgetting” tells all about identifying, managing and coping with memory loss.

The “Elder Planning Issues Conference” is a production of the Canadian Initiative for Elder Planning Studies (CIEPS). It was open to anyone working with the 50 plus market and included lawyers, accountants, financial advisors, stockbrokers, funeral directors and medical professionals.

The CIEPS grants the “Elder Planning Counselor” (EPC) designation after the successful completion of an extensive home study program, exam preparation course and three-hour examination. The built in Canada program was the first of its kind in Canada. It boasts over 1500 graduates since its inception three short years ago.

EPIC delegates also heard from The Honourable Dean Allison, MP for Niagara West- Glanbrook on the government’s position on senior issues and Sgt. Brian Trainor (Ret) Canada’s leading authority on Power of Attorney Fraud. Taylor Train of the CLU Institute advised on having “the talk” with parents. Author Kelley Keehn spoke about using the media to get the message out to elders. The post Bill Gates/Warren Buffet world of new charitable gift strategies came to life with Peter Wouters. Effectiveness expert, Jim Ruta showed how a smart and simple style made business and communication easier. Insider Panels on the plight of caregivers to the frail elderly, funerals, ethical marketing and planning for elder emergencies highlighted the two-day program.

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